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ABOUT RJ
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RJ Squared, LLC was founded by Rebecca Severin and Jasmine Getrouw to address a critical gap in the Black Maternal Health ecosystem.
Through their extensive background as Black public health practitioners, Rebecca and Jasmine routinely witnessed well-intentioned initiatives fail to improve outcomes for people of reproductive age. They identified a systemic flaw in standard public health approaches: an over-indexing on individual behavior modification rooted in harmful stereotypes, contrasted by a severe deficit in institutional accountability.
Realizing that sustainable health equity is impossible without analyzing the historical and capitalistic structures that perpetuate institutional racism, they launched RJ Squared. Today, the firm bridges the gap between public health strategy and systemic disruption, moving organizations past "good intentions" and toward measurable, structural accountability.
Vision Statement
To shift historically marginalized peoples from the margins to the center—anchored in reproductive agency, autonomy, and justice—where we create lives of joy, absolute abundance, and self-determination.
TESTIMONIALS
"Reproductive Health Impact partnered with RJ Squared to develop a birth and racial equity curriculum to be implemented across the US. Their expertise in Black maternal health and anti-racism were instrumental in our efforts to creating a curriculum to promote health equity. RJ Squared was genuinely invested in the success of our partnership and working with them was a true pleasure."
Inas-Khalidah Mahdi, VP of Equity-Centered Capacity Building
Reproductive Health Impact
"The work of RJ Squared is the most impactful to our collective work in Guilford County. They narrow down the impact of institutionalized racism on maternal health outcome that we experience today."
Jean Workman, Executive Director
Every Baby Guilford